The Genesee Valley Council on the Arts wasn’t able to present its annual Fare and Ware Festival earlier this summer, so they’ve taken it online.

The virtual Fare and Ware Festival launched on the arts council’s website on Sept. 4 and will continue to Oct. 2.

“With the postponement and cancellations of so many events this summer, we wanted to be able to provide people with some kind of festival experience,” said GVCA Executive Director Deborah Bump.

This year, the event could not be held in person due to COVID-19 and rather than completely canceling the event, GVCA decided to create a virtual experience designed to replicate the actual festival.

The goal was to honor the creative energy that helps a community thrive, no matter the circumstance, Bump said.

The festival, which usually takes place during Father’s Day weekend at Letchworth State Park, brings together local artists, wineries, breweries, food and musicians.

“The virtual Fare and Ware Festival will bring together many elements of the actual festival, plus it runs for a month so you have plenty of time to check out the website, enjoy some performances and support local artists and vendors,” Bump said.

The Fare and Ware Festival will take place on the GVCA website at and will feature many vendors that would normally be seen at the live event. The Festival will also have musical and dance performances, virtual studio tours and demonstrations such as soap making and fiber art.

Participating artists include Shertique, Reb Ayse Geduk, JES Designz, Hill Jewelry, Ravenwyne Mercantile, Morning Mist Farms Soaps & Sundries, KB White Farm, LJZ Nature Inspired, author Katelyn Costello, Pease in a Pod Treasures and Sunroot Studio.

Musical performances are featured each Friday evening and began with Tyler Westcott, a performance that may be viewed on the festival webpage. Upcoming performances include Greg Maslyn, Joan Burch, Clara Riedlinger, and the Geneseo String Band.

The festival hopes to return June 19 and 20, 2021, to Letchworth State Park for an in-person event.

The Genesee Valley Council of the Arts, 4 Murray Hill Drive, Mount Morris is open by appointment.

For more information, go to or call (585) 243-6785 or email

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