ALDEN — Laura and Hanna Ross had many special events planned as they prepared earlier this year for the 10th anniversary of their business, The Pink Cow Ice Cream shop on Broadway Road.

Those events, of course, didn’t happen as the business was one of many to curtail its operations.

So what to do?


The Pink Cow distributed more than 15,000 coupons for free ice cream to students and staff at seven school districts: Alden, Akron, Pembroke, Alexander, Attica, Iroquois and Lancaster.

Knowing students and staff also did not get to celebrate as normal, this was one way The Pink Cow could celebrate with our community, Laura Ross said.

“We had so many teachers asking to buy coupons for their students, Hanna and I decided, why not give them to the entire district, students and staff?,” she said. “It then just took off from there adding more districts.”

The “Share the Love” program is based on giving back to the community through sponsorships and fundraisers. The Pink Cow has helped many organizations in the past including Make-a-Wish, Teacher’s Desk, American Legion, The Parent Network, Adopt-a-Pet, Foster Love Closet, Children’s Hospital to name only a few.

In past years, each month, a different staff member would create a sundae and pick a charity of their choice to raise funds for their chosen charity. This year the entire staff agreed they wanted to help the elderly population, throughout this season.

In May, The Pink Cow had their first Share the Love event of the season. They teamed with Santa Lives in Alden and Mrs. Clause to collect items for elderly shut-ins during the COVID-19 Pandemic.

Items have been delivered to local nursing homes and Meals-on-Wheels recipients; they are continuing this program throughout the year. The Pink Cow created various ice cream packages and a portion of those proceeds are used to fund the Share the Love program.

“Giving back to our community is so important, we try to help wherever we can,” Ross said. “Giving back makes your heart happy.”

As New York State begins to open up, the community’s safety is a top priority for the Pink Cow Ice Cream, Ross said. They will have social distance-friendly events to help celebrate this big 10th anniversary year with the community.

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